Your customers are searching.
You're paying too much to reach them.
We find cheaper ways to reach the same customers — through keywords your competitors overlook, pages built to convert them, and tracking that proves it worked.
keywords
landing pages
from day one
The system, explained
We write about what we do and why it works.
No fluff. No agency-speak. Just the methodology — how we cut CPAs, what most accounts get wrong, and the fixes that work.
- Living guide 8 sections
Google Ads for Small Business: What Actually Works (And What Doesn't)
The defaults Google sets for small businesses waste 40-70% of your budget. Here's the manual system that fixes each one — with real data.
- Living guide 8 sections
Google Ads Strategy: The Manual System That Cuts Your CPA
Smart Bidding, broad match, and automated targeting waste most small business budgets. Here's the manual system we use instead — with real data from real accounts.
Latest
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How to Structure Your Google Ads Account for Maximum Control
One campaign per service. Exact match ad groups. Dedicated landing pages. Here's the account structure that gives you budget control and clean reporting.
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Google Ads Bidding Strategies: Why We Only Use Manual CPC
Every bidding strategy explained — and why Manual CPC consistently outperforms automation for small business accounts. Real data: $71 CPA to $2.72.
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Google Ads Conversion Tracking: What to Track and How to Prove Your Ads Work
Not impressions. Not clicks. Real conversions — traced from ad to customer. How to set up tracking that tells you exactly where every dollar went.