Product Kit
Everything you need to reference or feature SalesPathPro — logos, descriptions, proof points, and brand guidelines.
Logo & Wordmark
Download assets
Available in SVG (vector), PNG (512px), and WebP. Use the download links below each preview.
Usage guidelines
- Maintain clear space around the logo — minimum half the logo height on all sides
- Don't stretch, rotate, or alter the aspect ratio
- Use the dark variant on light backgrounds, light variant on dark backgrounds
- Minimum display size: 32px height
Brand Colors
Color palette
Font: Inter (variable weight, 400–800)
Accent Gold
#FFCC00
Background
#222222
Text Primary
#FFFFFF
Text Muted
#808080
Copy
Ready-to-use descriptions
Tagline
< 10 wordsYour $3 CPA.
Short description
< 50 wordsSalesPathPro finds the keyword angles your competitors miss, builds the landing page that converts them, and proves it with real tracking. Fixed-price Google Ads customer acquisition — not an agency, not ads management. Engineered conversion paths.
Medium description
< 150 wordsMost Google Ads campaigns waste money on expensive obvious keywords, send traffic to the wrong pages, and have no visibility into what actually converts. SalesPathPro takes a different approach: find cheaper expressions of the same buyer intent, build a purpose-matched landing page per keyword group, wire up conversion tracking from day one, and launch. No broad match. No Smart Bidding. No homepage sends. Manual CPC with aggressive waste blocking (200+ negative keywords per account, cutting 40–70% budget waste to near zero). Fixed price per engagement — not hourly, not retainer. Results: $71 to $2.72 CPA for a local service business (96% reduction). $3 CPA in markets where clicks cost $10–250. $0.50 CPA achieved for itbroke.dev.
Full description
< 300 wordsSalesPathPro is engineered customer acquisition. Not an agency. Not ads management. A fixed-price service that builds a working conversion path from search query to tracked customer. The method: find high-intent keyword angles competitors miss (cheap expressions of the same buyer intent — e.g., "link checker" at $0.50 vs "error monitoring" at $15). Exact match only — no broad match, no phrase match. Manual CPC bidding with human-controlled bid ceilings, not Google's automated spending. 200+ negative keywords per account to block waste. Purpose-built landing pages — one page per keyword group, headline matches the search query. Conversion tracking from day one — full path visibility from search term to click to page to conversion. Turnaround: 2–4 hours from keyword research to live campaign. Proof points: $71 to $2.72 CPA for a local service business switching from Smart Campaigns (96% reduction). $3 CPA in a $10–$250 CPC market. $0.50 CPA for itbroke.dev through intent-matched keywords. Built by Ben Peetermans — 20 years building for the web, also behind itbroke.dev (monitoring SaaS) and SerpDelta (GSC tracking). The same methodology that powers his own product acquisition, now available as a service.
Method
The 6-step system
- 01
Intent matching
Find cheaper expressions of the same buyer intent
- 02
Exact match only
No broad match, no phrase match — only pay for the intent you chose
- 03
Manual CPC bidding
Human-controlled bid ceilings, no Smart Bidding
- 04
Aggressive waste blocking
200+ negative keywords per account
- 05
Purpose-built landing pages
One page per keyword group, headline matches the search
- 06
Conversion tracking from day one
Full path: search term → click → page → conversion
Results
Proof points
$71 → $2.72
Local service business — 96% CPA reduction from Smart Campaigns
$3 CPA
In a market where clicks cost $10–250
$0.50 CPA
itbroke.dev — intent-matched keywords
2–4 hours
From keyword research to live campaign
Technical
Product details
| URL | salespathpro.com |
| Category | Google Ads / Customer Acquisition / Marketing Services |
| Pricing | Fixed price per engagement — not hourly, not retainer |
| Stack | Astro, Tailwind CSS v4, Alpine.js |
| Hosting | Cloudways on DigitalOcean, Cloudflare CDN |
| Built by | Ben Peetermans — also behind itbroke.dev and SerpDelta |
Screenshots
Page captures
Full-page screenshots of the live site.
Links
Quick access
Built by
Ben Peetermans
Tags