Product Kit

Everything you need to reference or feature SalesPathPro — logos, descriptions, proof points, and brand guidelines.

Logo & Wordmark

Download assets

Available in SVG (vector), PNG (512px), and WebP. Use the download links below each preview.

Logo

Logo

Primary mark — gold S on dark rounded square

Wordmark (dark bg)

Wordmark (dark bg)

Full name — for dark backgrounds

Wordmark (light bg)

Wordmark (light bg)

Full name — for light backgrounds

Usage guidelines

  • Maintain clear space around the logo — minimum half the logo height on all sides
  • Don't stretch, rotate, or alter the aspect ratio
  • Use the dark variant on light backgrounds, light variant on dark backgrounds
  • Minimum display size: 32px height

Brand Colors

Color palette

Font: Inter (variable weight, 400–800)

Accent Gold

#FFCC00

Background

#222222

Text Primary

#FFFFFF

Text Muted

#808080

Copy

Ready-to-use descriptions

Tagline

< 10 words

Your $3 CPA.

Short description

< 50 words

SalesPathPro finds the keyword angles your competitors miss, builds the landing page that converts them, and proves it with real tracking. Fixed-price Google Ads customer acquisition — not an agency, not ads management. Engineered conversion paths.

Medium description

< 150 words

Most Google Ads campaigns waste money on expensive obvious keywords, send traffic to the wrong pages, and have no visibility into what actually converts. SalesPathPro takes a different approach: find cheaper expressions of the same buyer intent, build a purpose-matched landing page per keyword group, wire up conversion tracking from day one, and launch. No broad match. No Smart Bidding. No homepage sends. Manual CPC with aggressive waste blocking (200+ negative keywords per account, cutting 40–70% budget waste to near zero). Fixed price per engagement — not hourly, not retainer. Results: $71 to $2.72 CPA for a local service business (96% reduction). $3 CPA in markets where clicks cost $10–250. $0.50 CPA achieved for itbroke.dev.

Full description

< 300 words

SalesPathPro is engineered customer acquisition. Not an agency. Not ads management. A fixed-price service that builds a working conversion path from search query to tracked customer. The method: find high-intent keyword angles competitors miss (cheap expressions of the same buyer intent — e.g., "link checker" at $0.50 vs "error monitoring" at $15). Exact match only — no broad match, no phrase match. Manual CPC bidding with human-controlled bid ceilings, not Google's automated spending. 200+ negative keywords per account to block waste. Purpose-built landing pages — one page per keyword group, headline matches the search query. Conversion tracking from day one — full path visibility from search term to click to page to conversion. Turnaround: 2–4 hours from keyword research to live campaign. Proof points: $71 to $2.72 CPA for a local service business switching from Smart Campaigns (96% reduction). $3 CPA in a $10–$250 CPC market. $0.50 CPA for itbroke.dev through intent-matched keywords. Built by Ben Peetermans — 20 years building for the web, also behind itbroke.dev (monitoring SaaS) and SerpDelta (GSC tracking). The same methodology that powers his own product acquisition, now available as a service.

Method

The 6-step system

  1. 01

    Intent matching

    Find cheaper expressions of the same buyer intent

  2. 02

    Exact match only

    No broad match, no phrase match — only pay for the intent you chose

  3. 03

    Manual CPC bidding

    Human-controlled bid ceilings, no Smart Bidding

  4. 04

    Aggressive waste blocking

    200+ negative keywords per account

  5. 05

    Purpose-built landing pages

    One page per keyword group, headline matches the search

  6. 06

    Conversion tracking from day one

    Full path: search term → click → page → conversion

Results

Proof points

$71 → $2.72

Local service business — 96% CPA reduction from Smart Campaigns

$3 CPA

In a market where clicks cost $10–250

$0.50 CPA

itbroke.dev — intent-matched keywords

2–4 hours

From keyword research to live campaign

Technical

Product details

URL salespathpro.com
Category Google Ads / Customer Acquisition / Marketing Services
Pricing Fixed price per engagement — not hourly, not retainer
Stack Astro, Tailwind CSS v4, Alpine.js
Hosting Cloudways on DigitalOcean, Cloudflare CDN
Built by Ben Peetermans — also behind itbroke.dev and SerpDelta

Screenshots

Page captures

Full-page screenshots of the live site.

SalesPathPro homepage

Homepage

PNG
SalesPathPro approach page

Approach

PNG
SalesPathPro CPA estimator

CPA Estimator

PNG

Links

Quick access

Built by

Ben Peetermans

Tags

Google AdsPPCCustomer AcquisitionLanding PagesConversion OptimizationSEMPaid SearchMarketing ServicesLead GenerationSmall Business